Doing business in Indonesia: Bosch
Three questions for Andrew Powell, Bosch managing director in Indonesia8 Jan. 2020
Since when and in what form has Bosch been active in the Indonesian market?
Bosch and Indonesia have a long-standing partnership. Bosch has been active in Southeast Asia for 100 years. In 1919, entrepreneur Willem van Rijn added Bosch magneto ignition systems for cars, trucks, and motorcycles to his sales program. In the years that followed, customers in Southeast Asia were able to buy everything that Bosch offered for comfortable and safe everyday driving. Today, Bosch is present in Indonesia with its four business divisions - Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology - and develops and manufactures solutions for the local market.
How important is Indonesia as a sales market for Bosch?
Indonesia is an important market for Bosch, and its importance continues to grow. With more than 260 million inhabitants and a rapidly growing middle class, the largest economy in Southeast Asia offers enormous potential. We have expanded our sales base for power tools and the automotive aftermarket. Since 2008, we have had our own regional subsidiary, and since 2014, we have been producing locally in our first Bosch factory in Jakarta, Indonesia.
What does Bosch particularly appreciate about Indonesia as an industrial partner?
Indonesia is open to new ideas and technologies and has big plans: The island state wants to become one of the world's largest economies. The focus is on strengthening various industries such as electronics, chemicals, and the automotive sector. The goal is to significantly increase productivity and comprehensively modernize factories. As a user and supplier of Industry 4.0, Bosch is actively involved and supports the digitalization and networking of factories.
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