Focus on Key Technologies
The special displays at HANNOVER MESSE will highlight specific technologies within clearly defined topic areas. These displays will highlight forward-looking fields, connect key players, and provide guidance. This thematic concentration will create spaces where trends can be experienced and new ideas for technology and the market can emerge.
Your Benefits at a Glance
With turnkey packages, minimal planning effort, and flexible space options, you can easily enter HANNOVER MESSE. You can tailor your participation precisely to your budget and needs, allowing you to focus entirely on your content and business conversations.
As a program highlight, you benefit from strong promotion and a central location, ensuring high visitor frequency and maximum attention. Integrated communication measures provide additional reach.
Clear thematic focus and dialogue-oriented formats lead the right visitors directly to your stand and create high relevance for decision-makers with concrete investment interests.
Exclusive areas for personal encounters and joint appearances with thematically aligned partners foster valuable contacts and open up opportunities for sustainable business development.
Automation & Smart Manufacturing
Robotics, Logistics & Automation
The Application Park offers you a unique trade fair experience at HANNOVER MESSE. With its clear focus on robotics, logistics and automation and its "all-round carefree packages", the Application Park is the ideal platform for an uncomplicated introduction to HANNOVER MESSE.
The three nominees for the ROBOTICS AWARDS also present their submitted solutions here.
Production Technology for Defense
With Production Technology for Defense – in cooperation with DSEI GERMANY – HANNOVER MESSE offers a presentation platform for companies in the security and defense industry. Insights will be provided into how modern production technology - in particular automation, digitalization and data integration - meets the requirements of safety-critical production. Show your know-how and be part of the Defense Production Area.
Embedded Systems
In times of increasing digitization, systems embedded in the production line are becoming increasingly important. Embedded systems are essential to process data and signals reliably. With the new Embedded Park, HANNOVER MESSE is creating a home for the embedded community. From edge computing, embedded vision, software solutions, components and modules to electronic displays, here you have the opportunity to present your latest products and technologies across all industries.
Smart Sensorics & Measurement Technology
Industry is undergoing a transformation: Connected, intelligent production is now the key to competitiveness. Sensors play a central role in this development – acting as the sensory organs of artificial intelligence by capturing, processing, and integrating data into digital processes in real time. Only through smart sensor technology is the intelligent networking of industrial operations made possible, introducing new demands on technologies and systems. The Solution Center for Smart Sensorics and Measurement Technology ensures maximum visibility in this forward-looking field. At HANNOVER MESSE, Automation & Sensor Technology ranks among the top three areas of visitor interest – right after Industry 4.0 and Artificial Intelligence.
Digital Solutions
AI Experience
Showcase your AI solutions—in a focused, professional manner and within the appropriate industrial context. The AI Experience Pavilion is the shared booth for providers of AI platforms, machine learning, and industrial AI applications within Digital Solutions.
It offers a ready-made framework for companies that want to present their solutions with minimal planning effort and gain visibility in the AI context, featuring a unified thematic presence, clear visitor guidance, and direct proximity to relevant target audiences.
Digital Business & Operation for Manufacturing
The Digital Business & Operation for Manufacturing Pavilion brings together providers of ERP, MES, PLM, and CRM solutions in a focused industrial software environment. The focus is on digital systems that make business, development, and production processes more efficient, interconnected, and transparent.
An accompanying lead generation campaign creates additional visibility even before HANNOVER MESSE and guarantees a set number of pre-qualified leads.
Industrial Connectivity
TheIndustrial Connectivity Pavilion brings your solutions right to where industrial networking becomes visible, tangible, and relevant to business: the digital environment of HANNOVER MESSE in Hall 17.
Take advantage of this focused joint booth to clearly position yourself as a provider of Industrial IoT, industrial networks, and connectivity—embedded in an environment featuring Industrial AI, IT/OT security, data centers, and digital applications. Here, you’ll meet decision-makers and users who are looking for concrete solutions for connected production, reliable data communication, and scalable digitalization projects.
Datacenter
The Datacenter Pavilion offers providers a focused entry point into the digital environment of HANNOVER MESSE. Here, you can showcase your solutions in a space where industrial companies are reevaluating their digital infrastructure for AI, connected production, and resilient processes.
In the immediate vicinity of Industrial AI, Connectivity, and IT/OT Security, you’ll meet decision-makers who need computing power, availability, efficient operation, and digital sovereignty for specific transformation projects. In addition, an outdoor area provides space for showcases and demonstrations that make datacenter solutions visible, tangible, and experiential within an industrial application context.
Industrial Security
The Industrial Security Pavilion brings your solutions right to where industrial companies need to take action today: at the intersection of production, connectivity, data, and digital infrastructure.
Take advantage of this focused shared booth to raise your profile as a relevant security partner—embedded in the digital environment of HANNOVER MESSE and in close proximity to Industrial AI, Connectivity, and Datacenter. Here, you’ll meet decision-makers who aren’t just talking about cybersecurity—they’re looking for concrete solutions for secure connectivity, protected systems, and actionable digitalization projects.
Industrial Energy
Hydrogen & Fuel Cells
With Hydrogen + Fuel Cells EUROPE, HANNOVER MESSE offers a central showcase platform for companies across the entire hydrogen value chain, located right in the heart of its energy sector. The direct link to Europe Energy Week also brings together energy buyers, policymakers, and investors, providing a comprehensive view of the entire energy system. Showcase your solutions, forge valuable business connections, and position your company in the international hydrogen market.
Research & Innovation
Quantum Technology
The Group Pavilion Quantum Technology showcases industrial applications from quantum computing, quantum communication, and quantum sensor technology. The focus is on solutions that deliver higher computing power for automation, materials development, AI, robotics, and energy, improve data security, and optimize measurement systems. Position yourself as a solution provider, demonstrate how your technologies strengthen the industry’s technological edge, and gain new customers and partners.
Technical Textiles
Technical textiles are indispensable for sustainable industrial processes. They increase resource efficiency, save energy and open up new avenues in product development. Leading companies from various industries will be presenting their innovative materials and applications at the group pavilion for technical textiles.
Startups
The Startup Area connects young companies with established industrial firms, research institutions, and investors.. With pitches, networking, and events, it is the stage for new alliances. Startups can initiate pilot projects, present solutions for production and automation, and thus demonstrate concrete added value. At the same time, opportunities arise for financing, cooperation, and strategic partnerships that accelerate market entry and business expansion.
Motion & Drives
Drives, Hydraulics & Pneumatics
The Motion & Drives Pavilion offers manufacturers and suppliers of drive and fluid technology the ideal opportunity to effectively showcase their products and solutions in the international setting of HANNOVER MESSE.
Drives, hydraulics and pneumatics are the basics of industrial manufacturing. They are what make automation and robotics possible in the first place. No motion, no robotics. No drives, no automation.
Interested in news about exhibitors, top offers and trends in the industry?
Hotline:
+49 511 89-0
Deutsche Messe AG
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