Augmented Reality at HM24: Visitor guidance becomes an experience
Deutsche Messe AG is testing a new visitor service at this year's HANNOVER MESSE.
17 Apr 2024Share
At eight locations on the exhibition grounds, large-format QR codes will be installed on the floor. When scanned with the "3DQR Plus" app, visitors can enjoy a fascinating augmented reality experience.
An interactive exhibition map not only shows the current location, but also helps visitors find their way around the exhibition grounds. As a special highlight, Halls 14-17 are fully interactive. If visitors are looking for a specific company, the app will show them where it is located in the halls. This service gives visitors the opportunity to explore the fairgrounds in a completely new way.
You can download the 3DQR Plus app from the store here:
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