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The Partner Country of HANNOVER MESSE 2018 is Mexico, long renowned as a center of production for foreign manufacturers. Perhaps the most famous example is the VW Beetle, which Volkswagen de México manufactured there from 1964 to 2003 (during which time it became affectionately known as the "Vocho", probably derived from "Volkswagen"). Other international companies also have a firm foothold in the territory, such as Siemens, whose ties to Mexico stretch back well over 100 years. But the reverse is equally true, as shown by CEMEX, a growing Mexican building materials company that now offers its high-quality products backed up with reliable service on four continents. CEMEX manufactures and distributes cement, ready-mix concrete, aggregates and associated building materials in over fifty countries and has business relationships with more than 100 in total.

CEMEX is at HANNOVER MESSE 2018 to present CEMEX Go - the first fully digital, integrated customer platform of its kind. CEMEX Go provides the kind of detailed real-time information that customers need to make better business decisions and manage their companies more effectively - and thus also boost their productivity. Thus CEMEX is adding a virtual line to its physical products by paving the way for the networked era in the building materials industry.