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Since its foundation in 1998, Wirtschaftsregion Heilbronn-Franken GmbH (WHF) has bundled regional business development activities and coordinated a wide range of future-proof and overarching topics. The initiative is thus the point of contact and guide for and within the Heilbronn-Franken region. The services offered always contribute to one goal: to secure the future viability of the Heilbronn-Franconia region and thus increase the well-being of the citizens living there and the regional economy.

Regional economic development sets an example

A persistent challenge for many industries and regions is the lack of qualified workers in certain professional fields. Demographic trends, changes in the labour market and increasing globalization are influencing the supply and demand for skilled workers. In order to meet this challenge, long-term strategies are required that include investments in education, further training, attractiveness of the location and working conditions.

Symbiosis between location marketing and job search

The establishment of the location and skilled worker initiative #PLATZFÜRORIGINALE by Wirtschaftsregion Heilbronn-Franken GmbH is intended to provide local companies and organizations with an effective means of successfully meeting the challenges of the shortage of skilled workers. The initiators of the regional campaign aim to integrate local businesses into the campaign as #ORIGINALE and thus support their employer branding measures. A diverse mix of appealing content and authentic stories not only creates an inspiring environment for a region worth living in, but also highlights a wide range of career opportunities. The associated job exchange is designed to give applicants access to a wide range of attractive career opportunities in the Heilbronn-Franken region. The user-friendly navigation and search function among all current job advertisements makes it easier for applicants to find their next career move.


In combination with regional marketing, promotion for regional employers and their jobs, #PLATZFÜRORIGINALE helps to attract qualified specialists and support them in finding the ideal job in a living environment that suits them - a win-win for everyone. Visitors to HANNOVER MESSE 2024 have the advantage of being able to make direct, personal contact and be inspired by the #PLATZFÜRORIGINALE team. And by the way, you can get to know the region, its 111 locations and its #ORIGINALE better.