Drive and fluid technology comes into play whenever energy needs to be optimally utilized in machines and vehicles to ensure precision, efficiency and reliability. Consequently, it also plays a central role at the most important international platform for industrial transformation - from AI-based solution finding to the premiere of an “Incredible Machine”. Innovation drivers in the industry such as Bosch Rexroth, Festo, Flender, HAWE, SEW and Schaeffler will be demonstrating at HANNOVER MESSE 2025 under the Motion & Drives label that the challenges of our time can be mastered with new drives.

Dr. Jochen Köckler, Chairman of the Executive Board of Deutsche Messe AG, also emphasizes that the drive and fluid technology sector in particular is predestined to use its innovative strength to counter the difficult global conditions: “In the areas of automation, digitalization and international cooperation, we offer a central stage where companies in the drive and fluid technology sector can present their pioneering concepts and provide decisive impetus for a resilient industry.” Hartmut Rauen, Deputy Managing Director of the VDMA and responsible for drive and fluid technology in the VDMA, also sees the resulting opportunities: “In 2025, HANNOVER MESSE with its ‘Motion & Drives’ community will become an innovation driver for mechanical engineering.”

Digital toolbox with AI tools increases machine availability

The announcement made by Roland Bittenauer, Member of the Management Board and responsible for Sales and Marketing at Bosch Rexroth AG, is also in line with this forecast: “The world is changing - and with it the mix of our activities. As a leading hydraulics company, we are using this year's HANNOVER MESSE with its focus on hydraulics to engage directly with customers, interested parties, associations, politicians and the media. When selecting our activities, the focus is on the right fit with the target groups, the right timing and, of course, the balance between cost and impact.” The Hydraulic Hub presented by Bosch Rexroth at HANNOVER MESSE 2025 is a good example of how this claim can be fulfilled. It is the answer to the growing demands placed on service and maintenance personnel for hydraulics due to increasing digitalization and electrification.

As a new digital toolbox for service, the Hydraulic Hub with its various tools is intended to simplify and accelerate the maintenance and servicing of hydraulic products in order to increase machine availability. Via the Hydraulic Hub, service and maintenance teams can identify almost half a million Rexroth industrial hydraulic components around the clock and call up product-related service knowledge and processes and, thanks to an AI-based “smart assistant”, also receive interactive answers to specific questions. “Smart diagnostics” enables faults to be identified quickly by describing symptoms or entering an error code in order to provide tailored solutions for rapid troubleshooting. According to Dr Mark Krieg, Vice President Engineering, Bosch Rexroth AG, this “next level” digitalization and AI will increase user-friendliness and enable “completely new business models from design to service”.

Eliminating waste

HANNOVER MESSE 2025 also comes at the perfect time for Flender GmbH, which is not celebrating an anniversary but is working hard on the future of industry. “We need a spirit of optimism that shows the world how innovative Germany is as a business location,” says Andreas Evertz, Group CEO of the producer of mechanical and electrical drive systems from North Rhine-Westphalia. “With AI, we are automating processes and supplying customized drives at a cost and quality that are decisive in global competition,” Evertz continues. He points out that Flender has achieved a decisive breakthrough with the integration of digital sensor solutions into mechanical drive technology and by systematically analyzing the collected operating data and evaluating it with the help of AI models. These analyses showed that the industrial gear units of many manufacturers in the industry, including Flender, were previously oversized by an average of 50 percent. With the new Flender gearbox solutions such as Flender One, this oversizing should come to an end because they are now dimensioned precisely according to the actual requirements of the respective application based on decades of experience. According to the developers at Flender, the result is massive savings in raw materials, energy consumption, delivery times and installation space. In other words, waste is eliminated, both in terms of the environment and costs.

Combination of proven solutions with digital approaches

With its “Solutions for a World under Pressure”, HAWE Hydraulik SE is also bringing clever products to Hanover that make the industry more resilient. “The combination of proven solutions with digital approaches continues to open up enormous potential for increasing efficiency and productivity,” says Michael Knobloch, Vice President Global Market Development, HAWE Hydraulik SE. “HANNOVER MESSE 2025 is the ideal platform for HAWE to present our approaches and discuss the future of the industry,” Knobloch continues. With LOGAR, the internationally active family business headquartered in Munich is presenting a maintenance-free, electro-hydraulic system solution for lifting and lowering automated guided vehicles such as AGV and AMR platforms in Hanover. According to its developers, the lifting system combines high energy efficiency with a compact design and significantly outperforms electromechanical lifting drives in terms of service life and performance. Also on show at HANNOVER MESSE 2025 is the intelligent INKA compact power unit. With its electronic communication box with integrated real-time operating system, it records and stores operating data for extensive analysis, which also enables remote diagnostics via a modern cloud solution.

Real added value for customers

The Schaeffler Group is coming to HANNOVER MESSE 2025 with precision components and systems in engines, transmissions and chassis as well as rolling and plain bearing solutions for a wide range of industrial applications. “Schaeffler is the leading motion technology company and motion is the connecting element of our products,” says Dr. Michael Pausch, Senior Vice President R&D Bearings & Industrial Solutions at Schaeffler, adding: “Schaeffler focuses on innovative approaches that offer real added value for our customers.” The Herzogenaurach-based company's presence at HANNOVER MESSE 2025 comprises eight product families - from rolling bearings, actuators and motors to monitoring and lubrication solutions for various industrial applications. The product families are grouped according to motion concepts and cover user requirements along the industry clusters. One of the innovations to be presented in Hanover is a bearing with an optimized coating as a bulwark against so-called parasitic currents, which can cause serious damage to lubricating grease, rolling elements and raceways and lead to the premature failure of rolling bearings. The external dimensions of these bearings correspond to the dimensions according to DIN 616, so they have the same dimensions and tolerances as standard bearings and are easily replaceable. In addition to bearings with coated rings, Schaeffler will also be presenting hybrid bearings with ceramic rolling elements, which offer the highest resistance to current passage and are recommended by the experts at Schaeffler for applications with increased requirements or an outside diameter of less than 120 millimeters. Thanks to the comprehensive portfolio, Schaeffler customers should find the right solution for every application at HANNOVER MESSE 2025.

Focus on sustainability, digitalization and efficiency

The company management of drive and automation specialist SEW-EURODRIVE emphasizes that HANNOVER MESSE 2025 with its motto “Shaping the future with technology” is the ideal platform to invite visitors on an interactive journey into the future of automation - always with a focus on sustainability, digitalization and efficiency. At the globally successful family-owned company's trade fair stand, which is designed as a digital spaceship, visitors can experience networked drive systems and automated production processes in real time on eight “planets” and control them themselves. At the same time, a virtual control center makes digital concepts such as sensor data, digital twins and condition monitoring clear and tangible - “Sustainable thinking. Digital acting” is the motto for this journey into the future. “Visitors will experience live the connection between the real and digital world of drive and automation technology in many industries,” announces Dr. Jörg Hermes as COO of SEW-EURODRIVE and adds: ”With the sustainable modular product system, SEW-EURODRIVE is strengthening its position as a global system provider - also in Canada. The partner country is an integral part of the global research network.”