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The English startup company Analog Motion presented with the AM1 a pedelec for city operation. The bicycle with the 200 W auxiliary motor in the hub weighs only about 13.5 kg including the battery. This is made possible by the lightweight construction with aluminum frame and the rigid fork made from the same material as well as the spartan equipment without mudguards and lighting. On the other hand, it includes rim brakes, a sports saddle, a straight handlebar, and a single-speed chain drive. The battery should last for about 30 km. A small display informs about the current state of charge.

Analog Motion plans to fund production through a Kickstarter campaign . The goal was revenue of 28,625 euros, which were already exceeded about two weeks before conclusion by about ten times. The price for the standard version of the AM1 is 999 British pounds, about 1,130 euros. There is also the AM1 Step version with low entry frame, comfort saddle and a cranked handlebar. The AM1 + version is available at 1,199 pounds (1,360 euros), which includes an LCD display with on-board computer features, disc brakes from Tektro , painted wheels and five instead of three support modes. Delivery of the pedelecs is set to commence at the beginning of 2019 and German customers can place orders via an online shop.