"It's impossible to imagine plant development and monitoring nowadays without simulation," explains Beate Freyer, Managing Director, machineering GmbH & Co. KG. The company, headquartered in Munich, develops innovative software solutions for real-time material flow and robot simulations. The team of experts advises mechanical engineering companies and other businesses on visualization and simulation in development, sales and virtual commissioning.

"Participation at HANNOVER MESSE is a matter of course for us," says Beate Freyer. "As the world's largest and most important trade fair for industry with an international focus, the trade show is a must. All the relevant industrial sectors and persons responsible in various companies are present. It attracts a very international audience that has recognized how necessary simulation software is for developing and monitoring industrial plants in the age of Industry 4.0."

In addition to its simulation software industrialPhysics, machineering presented the bi-directional exchange of CAD data using the Oculus Rift VR headset in Hannover. It premiered at the Young and Innovative Companies Pavilion in Hall 8, where the German Federal Ministry for Economic Affairs and Energy made it possible for newcomers to participate in the trade fair.

machineering drew attention to its stand with a combination of powerful public relations and an event focusing on CAD. It was able to generate many leads and initiate concrete discussions regarding cooperation opportunities. "We are very pleased with the results," says the Managing Director.

Freyer plans to go one step further at HANNOVER MESSE 2017. "We continue to develop our software. We just launched industrialPhysics 2.0, and with HTC Vive and Microsoft HoloLens we have tied two more VR headsets into our software." Freyer is convinced that "this is the direction simulation is heading."