"We want to build on the spirit of innovation in the USA," said POTUS Barack Obama in his opening speech. This spirit has been driven by Germany and HANNOVER MESSE, especially over the past 70 years. Obama added that the USA has now created new production facilities, subsidy schemes and jobs in recent years to help reach this goal.

In what is likely his last visit to Germany as President, Obama spoke in particular about the TTIP free trade agreement. He believes that there are too many obstacles restricting trade between the EU and the USA. Different regulations and standards lead to higher costs. Therefore, one of TTIP's aims is to establish harmonized high standards.