Exhibitors & Products

Industry 4.0 has become a strategic topic for the future of companies. A future shapedby innovative business models based on technologies, such as BaSys Middleware.

Together with SAP, objective partner developed an asset administration shell for Franka Emika's Corona-Test robot, with one goal: move from product business - to service orientation. "The robot is not only ideal for manufacturing, but also for medicine:

Doctors can thus easily use our robots in the battle against COVID-19," explains Fabio Tenebruso, Head of Medical Projects at Franka. With Robot as a Service, the customer no longer has to buy the robot, but only pays for the performance of the required skill.

"This results in a completely new business model urgently needed, because the future viability of companies depends on their digital core," says Michael Thron, co-founder and CEO of objective partner.