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The award-winning project is a magnetic identification solution as an alternative to optically readable codes and RFID tags. The ID tag is applied beneath a non-magnetic protective layer and integrated into the respective product. This integration can be done by welding, vulcanization or injection. The robustness of the data carriers in terms of thermal and chemical resistance is a particular advantage in industrial applications, as it means that production equipment can be automatically identified and logged. In addition, the product provides dependable protection against plagiarism.

"Startups invigorate the innovation system with fresh ideas, daringness and entrepreneurship; and some approaches can even become real gamechangers," says Prof. Reimund Neugebauer, president of the Fraunhofer-Gesellschaft and chairman of the HERMES Startup AWARD jury. "I am very pleased to honor MIP Technology, a young company that is ensuring the secure transport of data with its Magnetic Information Platform (MIP). The highly-reliable labeling makes it possible for numerous industries to harness closed-loop processes for components with surfaces are subject to heavy wear."

"More than 150 startups are showcasing their innovations at HANNOVER MESSE this year. The sheer passion with which these young companies go into the market and promote their products is fascinating. I am delighted that the HERMES Startup AWARD has gone to MLP Technology and that we can give the company a world platform at HANNOVER MESSE for establishing valuable contacts with the international world of industry," adds Dr. Jochen Köckler, Chairman of the Managing Board of Deutsche Messe AG.

With the HERMES Startup AWARD, Deutsche Messe annually honors a company that is younger than five years old and whose product or solution has a particularly high level of technological innovation.