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Hannover, Germany. The United States has been designated the official Partner Country of HANNOVER MESSE 2016. This was officially confirmed by the White House on the evening of the 23 March in Washington. For many years, HANNOVER MESSE has been fostering deeper ties with U.S. industry, staging business summits and inviting American delegations to Hannover to promote Transatlantic trade relations. HANNOVER MESSE, the world’s leading trade fair for industrial technology, will run 13–17 April 2015 and from 25 to 29 April in 2016.

"HANNOVER MESSE 2016 is of exceptional importance to the development of our transatlantic trade relations," remarks Dr. Peter Wittig, German ambassador to the United States. "Having the USA as the featured Partner Country will give us a golden opportunity to convey our dynamic business relations to the fullest while at the same time widening and deepening them."

For HANNOVER MESSE, winning the United States as the Partner Country is a great success – one which will further enhance the attractiveness of the next year’s event. "President Obama has committed himself to strengthening America’s domestic industry. The modernization of America’s industrial sector and the digital integration of its production plants and equipment are proceeding there at a rapid pace," reports Dr. Jochen Köckler, member of the managing board at Deutsche Messe. "The goal of the U.S. government is to regain its status as one of the world’s leading production locations, which predestines the United States as next Partner Country at HANNOVER MESSE."

The USA’s Partner Country program will be geared above all to attract foreign investment and expand U.S. export business. In this context, the country will showcase itself as an attractive location for investment and reinforce its reputation as a high-caliber manufacturer of competitive, top-quality products. The thematic focus of Partner Country USA will include energy efficiency and energy production, state-of-the-art production engineering, smart technologies, education and training and transatlantic partnerships.

Under the keynote theme "Integrated Industry – Join the Network", HANNOVER MESSE 2015 is spotlighting the fourth industrial revolution – i.e., the transition to the smart factory – in which all production partners, equipment and workpieces will be integrated, thus making individualized mass production a reality. Partner Country at HANNOVER MESSE 2015 is India.