The "Invest in China" Initiative is a long-term initiative promoted by the Chinese government and related organizations to encourage foreign investment in China. This initiative is a key part of the country's economic policy aimed at strengthening China's position as a global business destination and supporting sustainable development. It targets companies interested in exploring business and investment opportunities in China.
As part of the Hannover Messe, the China International Investment Promotion Agency (CIIPA) organizes the annual “Invest in China” joint pavilion, along with an accompanying event series under the same name. This year, the presence is complemented by co-exhibitors from the provinces of Hunan, Shaanxi, and Shanxi, as well as the cities of Beijing, Suzhou, and Zhuhai, who will present their respective location advantages and cooperation opportunities to an international professional audience.
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