Under the overall coordination of Fraunhofer IWU, the Fraunhofer-Gesellschaft is developing a research platform for a new type of fuel cell production, which should enable its accelerated industrialization. For this purpose, a reference architecture for fuel cell production is being developed. It enables the derivation of application- and type-specific production scenarios for individual and complete components and their planning on an industrial scale. To this end, the establishment of technology hubs will ensure the rapid transformation of solutions into industrial applications. The focus of these technology hubs is on the high-rate production of fuel cell components. The focus is on the main cost drivers: diaphragm electrode assemblies (MEA) - from the actual production process, including handling and quality assurance, to facility planning. Another center of gravity is bipolar plates, where primarily forming processes for efficient industrial mass production are being researched. In this context, roll-to-roll technologies, faster joining processes and in-line quality monitoring are being developed. In addition, the use of unit-countable surface and coating processes, automated handling, assembly of fuel cell stacks and recycling-friendly design will be addressed. Finally, with regard to mass production of fuel cell systems, further challenges arising from the actual implementation scenario will be considered.