Since its foundation in 1995, Bayern Innovativ GmbH, based in Nuremberg, has been a mainstay of Bavaria's innovation landscape. As a “society for innovation and knowledge transfer” on behalf of the Free State, it acts as a bridge builder between research, business, and politics. Small and medium-sized enterprises (SMEs), which often do not have large innovation departments, are particularly likely to benefit from its services.

Networking & think tank

A cornerstone of Bayern Innovativ's activities is the establishment and maintenance of innovation networks. The agency connects companies with universities, research institutions, and political actors in promising fields such as digitalization, mobility, energy, health, materials & production, and the cultural and creative industries. Bayern Innovativ operates not only locally, but also internationally: as part of the Enterprise Europe Network (EEN), the company supports Bavarian companies in entering foreign markets, establishing technology partnerships, and participating in cross-border innovation projects.

Innovation and technology management

Bayern Innovativ offers tailor-made innovation services, including technology and trend scouting, innovation and sustainability assessments, and coaching programs that support companies in their strategic planning. The aim is to promote the entire innovation process – from the initial idea to market launch. Thanks to its expertise and methodological competence, the agency helps develop viable business models and strengthens the innovative capacity of its partners.

Funding advice & project management

As a project manager on behalf of the Bavarian state government, Bayern Innovativ administers important funding programs. Companies and research institutions receive advice on how to apply for funding at the state, federal, or EU level. Particularly important: the agency offers uncomplicated access to financial assistance and guides applicants through the entire bureaucratic process.

Knowledge transfer & public relations

Making knowledge visible is another core task. Bayern Innovativ promotes the lively exchange of know-how through conferences, working groups, workshops, and digital platforms. Self-learning and AI-supported communication channels ensure that new research results, methods, and market trends are disseminated efficiently. The agency also publishes studies, reports, and trend analyses to provide long-term impetus for innovation strategies.

Protection of intellectual property

The protection and exploitation of innovations is a particular concern. At the Bavarian Patent Center, Bayern Innovativ advises companies and scientists on intellectual property issues – from registration and legal questions to licensing. This support is crucial to ensure that inventions are not only created but also made economically viable.

Sustainability & quality management

Bayern Innovativ also focuses on sustainability internally: The company has management systems in place that comply with ISO 9001 for quality and ISO 37301 for compliance. In addition, it attaches great importance to responsible risk management and reports regularly on sustainability goals in accordance with the German Sustainability Code.

Video