One of the priorities is the development of Industry 4.0, which combines automation, IoT, Artificial Intelligence (AI), and advanced manufacturing. Programs such as Brasil Mais Produtivo (More Productive Brazil) and Brasil Mais Inovador (More Innovative Brazil) reinforce this movement. The FNDCT (National Fund for Scientific and Technological Development) has already invested more than R$ 760 million, about €120 million, in research and innovation parks, while initiatives such as Centelha, Conecta Startup Brasil, and Pesquisador na Empresa (Researcher in the Company) bring science and the productive sector closer together. These efforts stimulate both established companies and startups, increasing the competitiveness of national industry.

In 2025, a credit line of R$ 12 billion, around €2 billion, was launched to finance machinery, robotics, AI, and IoT. The Brazilian Artificial Intelligence Plan (PBIA 2024-2028), with investments of R$ 23 billion (around €3.6 billion), positions Brazil as a global benchmark, including the upgrade of the Santos Dumont supercomputer, the most powerful in Latin America, which is already among the 100 largest in the world.

Among the areas that gained the most visibility in 2025, technology and innovation stood out with technological ecosystems flourishing in São Paulo (the largest startup hub in Latin America), Rio de Janeiro (energy and smart cities), Belo Horizonte (AI and IoT), and Recife (creative economy and govtechs). Brazil is now a benchmark for innovation in Latin America, with competitive and scalable technological solutions in various sectors that have attracted the interest of investors and public and private companies around the world. The country has surpassed the mark of 20,000 active innovative companies, according to a survey by the Sebrae Startups Observatory conducted in 2025.

EMBRAPII (Brazilian Industrial Research and Innovation Company), IPT (Institute for Technological Research), and CPQD strengthen the link between industry and science, while a public call for R$ 3 billion (about €473 million) in 2025 reinforced R&D centers across the country. These innovation hubs have attracted venture capital, international partnerships, and joint incubation programs with the European Union.

Brazilian startups are already gaining global prominence: Hedro, an award-winning company in Germany, connects old machines to Industry 4.0; Solinftec and Agrosmart lead sustainable digital agriculture; Solubio revolutionizes agricultural biotechnology with bio-inputs produced on the farms themselves. Cases like these demonstrate how Brazil combines science, industry, and entrepreneurship.

In addition to entrepreneurial companies, Brazil incorporates innovation into the structure of its national financial system. For example, the country now uses the Pix system, which is one of the main symbols of the modernization and innovation of the Brazilian financial system, allowing instant transfers and payments, available 24 hours a day, every day of the year. Developed by the Central Bank, Pix has expanded financial inclusion, reduced costs for individuals and companies, and increased the efficiency of transactions in the country. Its rapid adoption has driven the digitization of payment methods, stimulated competition among financial institutions, and consolidated Brazil as an international benchmark in innovative financial solutions, aligned with the new demands of the digital economy.

In addition to digitization, Brazil is investing in professional training and digital inclusion, aligning innovation with social justice. National digital skills training programs and partnerships with European universities are preparing a new generation of workers for the digital economy.

Brazil is thus consolidating its position as a reliable partner for European industry, contributing to global value chains, sustainable manufacturing, and clean technologies, and strengthening cooperation under the Mercosur–EU agreement.