AI provides fresh air in technical communication
With "Airstream Insights", Ziehl-Abegg is publishing the first purely AI-generated specialist podcast specifically for air technology. The English-language podcast series is published every two weeks and consistently uses the opportunities of digitalization to present complex technology in a clear, understandable and captivating way.
1 Sep 2025Share
Air technology is an essential part of everyday life, even if it usually works unnoticed in the background: In data centers, fans provide reliable air conditioning, in greenhouses they control humidity, and in the ripening of bananas or the production of pasta, they ensure stable and optimal process conditions. This is exactly where the new "Airstream Insights" podcast from Ziehl-Abegg comes in: With informative insights, the podcast aims to show where air technology has an impact and the crucial role it plays in everyday life.
"The topic of artificial intelligence has dominated many discussions for years. We are now taking a very concrete approach to implementation," emphasizes Joachim Ley, CEO of the renowned manufacturer of fans for ventilation and air conditioning technology and drive motors for elevators. "It is crucial to create spaces in which new ideas can grow and innovations can be tried out. A good example of this is our innovative network, which specifically promotes creative approaches." The network includes successful initiatives such as communication on TikTok, the organization of open social media days, the organization of international e-sports tournaments and the presentation of the AI Communication Award. Rebecca Amlung from Product Management is also part of this network: she produces educational videos internally and is now designing "Airstream Insights".
With "Airstream Insights", Ziehl-Abegg is entering uncharted territory in the international B2B market: to date, there is no comparable English-language specialist podcast on air technology, fans and their applications that is based exclusively on AI generation. Ziehl-Abegg is thus seizing the first-mover opportunity to position itself as an innovation leader in the industry.
The podcast is aimed at both beginners and experts and covers a wide range of topics: from basic knowledge such as the differences between traditional AC motors and modern EC motors to detailed expert questions on communication protocols (e.g. Modbus). The specific features and differences between various applications are also covered.
"Airstream Insights" is designed and produced entirely by AI systems. As there is deliberately no subsequent editing, there may be occasional variations in the pronunciation of technical terms - authentic and typical of this innovative implementation. "We are aware that this type of podcast is just the beginning," says Rebecca Amlung. "But we want to gain experience and encourage others to use AI." Company boss Ley sums it up: "This makes the AI podcast an ideal fit with our efforts to recognize the best AI solutions in communication at the AI Communication Award." The podcast is released every other Wednesday on Spotify, Apple Podcast and Co.
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