THE LÄND will once again be presenting itself with a joint booth at HANNOVER MESSE 2026, where visitors can view exhibits from around 50 exhibitors. These range from cooling lubricants and electrochemical energy storage systems to plant engineering for sustainable energy technologies and industrial infrastructure. The trade fair week offers a wide range of opportunities to network with researchers, small and medium-sized enterprises, large corporations, and policymakers from Baden-Württemberg.

“Baden-Württemberg is characterized by an outstanding research landscape and a strong industrial core. At 5.7 percent of gross domestic product, the research intensity is remarkable by international standards. At our booth, visitors can find potential partners and discover sought-after technology and industrial expertise from THE LÄND. Our cluster initiatives, the South-West Electric Mobility Cluster and the H2BW Cluster (formerly Fuel Cell BW), are organizing tours, networking events, and visits with policymakers,” said Franz Loogen, Managing Director of e-mobil BW.

The state agency e-mobil BW organizes and manages the booth together with Baden-Württemberg International (BW_i). They are supported in this by the Stuttgart Region Economic Development Corporation (WRS). All three organizations offer knowledge-sharing and networking opportunities.

“HANNOVER MESSE offers the opportunity to position Baden-Württemberg as a strong business location and Baden-Württemberg International as a reliable partner. Under the motto ‘Connected in Purpose. United in Progress,’ we are offering, together with our partners and exhibitors at THE LÄND joint booth, a platform for exchange, networking, and joint projects in the fields of energy and industrial infrastructure,” says Gunnar Mey, Managing Director of the state agency Baden-Württemberg International.

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