Exhibitors in the Application Park demonstrate the interplay of these technologies in real-world industrial scenarios – showing, for instance, how automation, logistics, and digitalization processes can mesh even more efficiently and reliably in the future.

In contrast to vertical trade fairs, this format integrates robotics directly into the industrial value chain. Thanks to its proximity to topics such as artificial intelligence, industrial software, and energy and production technologies, new solutions are demonstrated directly within the appropriate application context.

Platform for International Expert Dialogue

The location within HANNOVER MESSE provides direct access to decision-makers from industry, logistics and manufacturing. At the same time, the format creates ideal conditions for demonstrating products and solutions in a practical way, forging new business contacts, and opening up international markets. Turnkey participation packages also make it easier for small and medium-sized enterprises to take part. As a result, exhibitors of all sizes benefit from optimal access to a global professional audience.