e jury praised the concept developed by the internationally active industrial company Ziehl-Abegg, headquartered in Künzelsau in the Hohenlohe region, as “a particularly coherent communication concept that effectively combines technical depth with emotional engagement.” “Social Media Days” would “engage people across industry boundaries with a clear, identity-building design and compelling dramaturgy” and represent an outstanding example of excellent communication design in the event format.

“As a traditional industrial company, we have been trendsetters for years when it comes to engaging young people,” says Joachim Ley, CEO of Ziehl-Abegg. “With high-caliber presentations, practical workshops, and carefully designed networking opportunities, we also give employees at government agencies, organizations, and other companies the chance to take their social media communication to a new level.”

The German Design Award, presented by the German Design Council, annually honors projects that demonstrate design excellence and conceptual strength. The award is recognized as a benchmark for high quality and innovation in design and communication.

“Social Media Days 2026” will take place on July 1 and 2 in Schwäbisch Hall. The event is designed to combine professional exchange, industry insights, and networking for practitioners from industry, media, communication, and HR.

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