Beacons are conquering smart cities and industry
The small local radio transmission beacons have outgrown the consumer world of mobile advertising to make themselves useful elsewhere. Retail and industry are the main drivers of current market growth.
30 Nov 2017 Marie-Lucine TapyuliShare
For the longest time, retail was mainly interested in beacons: small radio transmitters as short-range solutions for location-based marketing and payment systems. Other scenarios included hardware modules as a means of indoor navigation. Lately “high-maintenance environments” have come into focus, i.e. industrial production facilities. There beacons are, for example, used to conveniently retrieve manuals and other additional information that maintenance technicians need on site, or simply to correctly identify machines and workpieces (
Beacon solutions are generally BLE-based (
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