Exhibitors & Products

Since the elections, Brazil has not only been a factor in foreign policy that has attracted considerably more attention worldwide. Economically, too, the country is striving to redefine its global role. In the global supply chains of energy, food and industry, the country is seeking a new place in the sun. It is therefore no surprise that key players in the Brazilian economy have turned their attention to HANNOVER MESSE as a new meeting point with the world.

In Hall 2, where partner country Indonesia will also be making a comprehensive presentation, the Global Business & Markets exhibition area and several events will offer a direct exchange with organizations, and experts from Brazil.

Here are a few key words on the information on offer:

  • A high-ranking delegation with over 180 participants from economic policy, industry and associations is expected to attend HANNOVER MESSE to gain an overview of current developments and innovations in the global industry.
  • Lectures and discussions will be held at the Brazilian joint stand. Key topics include Brazil's energy and decarbonization policies, as well as programs in hydrogen, green battery production and energy-efficient manufacturing.
  • With a large booth and the presence of numerous co-exhibitors, the Brazilian industry associations CNI and SENAI will enable direct contact and exchange with Brazil.
    Brazilian joint stand, Hall 2, Stand D22.
  • On the conference stage of Global Business & Markets, CNI will present "Sustainable Initiatives" on Wednesday, 4/19/2023 at 16:30. The event is designed as a "Call for Partners".
    Sustainable Initiatives, Hall 2, Stand D54
  • The German Chambers of Commerce Abroad in Brazil will present cooperation opportunities in the production of Green Hydrogen at the same location, also on Wednesday, 19.4.2023 at 14:30.
    Green Hydrogen, Hall 2, Stand D54
  • At the joint stand of the German Chamber of Industry and Commerce (DIHK) in Hall 2, C43, representatives of the German Chamber of Commerce Abroad from Sao Paulo will be available for discussions alongside market experts from more than 28 countries.
    Sao Paulo Chamber of Commerce Abroad, Hall 2, Stand C43

    • Overall, Brazil's presence in the global marketplace at HANNOVER MESSE has thus expanded considerably.

    The expectations of the organizers from Brazil are summarized by Gilberto Petry, Executive Vice President of CNI as follows: "For the Brazilian industry, it is an opportunity to show the world how we are competitively moving towards a low-carbon economy with efficient use of our natural resources".