Brazil is back
Since the elections, Brazil has not only been a factor in foreign policy that has attracted considerably more global attention. But also economically, the country is striving to redefine its global role. In the global supply chains of energy, food and industry, the country is seeking a new place in the sun. It is therefore not surprising that relevant players in the Brazilian economy have taken a fresh look at Hannover Messe as a meeting point with the world.14 Apr 2023
Since the elections, Brazil has not only been a factor in foreign policy that has attracted considerably more attention worldwide. Economically, too, the country is striving to redefine its global role. In the global supply chains of energy, food and industry, the country is seeking a new place in the sun. It is therefore no surprise that key players in the Brazilian economy have turned their attention to HANNOVER MESSE as a new meeting point with the world.
In Hall 2, where partner country Indonesia will also be making a comprehensive presentation, the Global Business & Markets exhibition area and several events will offer a direct exchange with organizations, and experts from Brazil.
Here are a few key words on the information on offer:
Brazilian joint stand, Hall 2, Stand D22.
Sustainable Initiatives, Hall 2, Stand D54
Green Hydrogen, Hall 2, Stand D54
Sao Paulo Chamber of Commerce Abroad, Hall 2, Stand C43
Overall, Brazil's presence in the global marketplace at HANNOVER MESSE has thus expanded considerably.
The expectations of the organizers from Brazil are summarized by Gilberto Petry, Executive Vice President of CNI as follows: "For the Brazilian industry, it is an opportunity to show the world how we are competitively moving towards a low-carbon economy with efficient use of our natural resources".
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