So far, only a few startups want to cut staff in order to save costs. These are the results of the 8th German Startup Monitor (DSM).

Many Startups rely on innovation and sustainability, for example when using artificial intelligence. Forty-three percent of respondents say that AI influences their business model. Environment and society-related issues are also gaining in importance: 43 percent develop their offers for the green economy – roughly seven percent more than in the previous year. Twenty percent of company founders have a migration background, and 27 percent of employees.

Acquiring customers is the greatest challenge for startups (68 percent), followed by raising capital (43 percent) and liquidity (32 percent).

The DSM is published by the German Startup Association (BVDS), a partner of Young Tech Enterprises at HANNOVER MESSE.