Digital transition continues to stagnate
Senior management in German companies are still not seeing enough progress in digitalization. More than half regard their own company as digital laggards, and many lack an appropriate strategy.
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The German economy risks continuing to lag behind the digitalization wave in 2020. This is the finding of a recent survey of 502 companies by German digital association Bitkom . A majority of 58% of the managing directors and board members surveyed believe that they are lagging behind the trend, while just 36% see themselves as digital pioneers. Opinions differ depending on the size of the company, which is in line with the findings of past surveys .
While in particular the managers of large companies with 2,000+ employees surveyed believe their company is on the right track (71%), it is predominately small companies with fewer than 100 employees that are apparently failing to get their digital transition off the ground, with just 34% seeing themselves as pioneers. The survey cites a lack of strategic planning as the main reason for this: Just over one-third of the companies surveyed have a central digitalization strategy (38%), or at least an approach that extends to individual departments (37%). According to the survey, 23% of the companies surveyed completely lack a strategic approach.
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