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Emerson, a global technology and software company headquartered in St. Louis, Missouri, recently launched a global advertising campaign under the tagline "Go Boldly" to emphasize its evolution as a leader in the manufacturing industry. "Go Boldly" builds on the company's cultural transformation and role as a technology and software partner in key industries. Among other things, the campaign aims to highlight the ways in which Emerson is helping the world's largest companies achieve their sustainability goals and optimize their operations.

According to Emerson, the stories in the "Go Boldly" campaign highlight how automation is being used to deliver cleaner energy, reduce energy emissions and provide real-time insights into plant operations with advanced software across all major industries. "Emerson is transforming its internal culture in a big way, pursuing a stronger focus on inclusion and empowerment while strengthening our software portfolio and helping our customers explore new types of automation technology," said Katherine Button Bell, senior vice president and chief marketing officer at Emerson. "Our tagline 'Go Boldly' is an invitation to join us in making the world healthier, safer, smarter and more sustainable through innovation and our deep industry expertise."