HANNOVER MESSE 2016 is the global hotspot for Industry 4.0 solutions. “Next April, the world’s key drivers of industrial digitalization will all be in Hannover – among them German specialists from the fields of mechanical and electrical engineering and the electronics industry, as well as leading U.S. software providers and Asian firms also focused on making industrial digitalization a tangible reality,” remarked Dr. Jochen Köckler as the Deutsche Messe Managing Board member responsible for HANNOVER MESSE. “This all adds up to promising new partnerships and business models on the road to the next industrial revolution.”

HANNOVER MESSE will also be a powerful vehicle for next-generation economic policies of global scale. “The U.S. as this year’s Partner Country, German industry and their European partners are all intent on leveraging the fair to promote the TTIP free trade agreement,” added Köckler.

This year’s Partner Country, the United States of America, will be injecting HANNOVER MESSE with even more power and appeal. Leading companies from the world’s biggest economy will come to the fair to present their latest solutions for advanced manufacturing. Among them will be General Electric, Eaton, Molex, Microsoft, AT&T and IBM. In addition, the U.S.-based Industrial Internet Consortium (IIC) will be mounting its first-ever display at HANNOVER MESSE. The IIC is an international, open membership organization that aims to accelerate the establishment of the industrial Internet of Things.

Apart from promoting the Transatlantic Trade and Investment Partnership, Obama will be encouraging direct foreign investment in the USA and helping to enhance his nation’s reputation as a key source of Industry 4.0 solutions.

The United States is Partner Country at HANNOVER MESS E for the first time. Roughly 250 companies from the world’s largest economy will present their solutions for networked industry at the Hannover Exhibition Center and meet potential business partners from all over the world.