HANNOVER MESSE 2016 becomes hotspot with Partner Country USA
Wearing virtual reality glasses, German Chancellor Angela Merkel reached out to shake a hand in digital space, and U.S. President Barack Obama responded by shaking hers in reality.29 Apr 2016
This will no doubt go down as one of the most memorable images from HANNOVER MESSE 2016, and it also aptly portrays the close partnership shared between the two nations as they move down the road towards Industrie 4.0.
The Department of Commerce will lead the largest-ever U.S. delegation to Hannover Messe. For the first time in the event’s history, the United States is the Partner Country for Hannover Messe. President Obama will be the first sitting U.S. President to ever participate in the show.
"The 2016 Hannover Messe is an unparalleled opportunity, and President Obama’s participation illustrates how important this show will be for the U.S. business community," said U.S. Ambassador to Germany John B. Emerson. "Our Department of Commerce team is consulting with each U.S. exhibitor and we believe their unique products, innovations, and investment opportunities are well suited for the global industrial technology market. Foreign attendees and exhibitors will have the chance to connect with some of the leading American companies and organizations at the event."
Never before were so many policymakers and top executives from leading industrial groups represented at the trade fair. U.S. President Obama had three ministers in his delegation, including Secretary of Commerce Penny Pritzker, who stayed at the fair until Wednesday night to conduct meetings. Five of the most important EU Commissioners were at this year’s HANNOVER MESSE: Vice-President Maros Sefcovic (Energy), Günther Oettinger (Digital), Elzbieta Bienkowska (Industry), Cecilia Malmström (Trade) and Carlos Moedas (Research). In the words of Commissioner Oettinger: "Apart from being the world’s leading industrial trade fair, HANNOVER MESSE has now taken on the role of pioneer in the digitalization of industry. For the European Commission, it has become a key platform for the sharing of information and ideas, and as a place for debating the future of European industry."
The next HANNOVER MESSE will be staged from 24 to 28 April 2017, with Poland to be featured as its official Partner Country.
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