At HANNOVER MESSE 2026, Siemens AG is presenting itself under the overarching motto “Industrial AI for the real world.” Accordingly, Industrial AI is at the center of the presentation: Siemens demonstrates how artificial intelligence can be deployed across the entire value chain to accelerate advanced approaches, facilitate scaling, and increase operational efficiency. The core element is the open digital platform Siemens Xcelerator, which connects intelligent processes, digital twins, and autonomous workflows.

End-to-End Digital Enterprise and Flexible Production

A central theme of the exhibition is the End-to-End Digital Enterprise concept: Siemens vividly demonstrates how ideas are transformed into products, data becomes measurable value, and production processes can be made more flexible through AI-supported automation. Among other things, visitors will experience how data intelligence contributes to quality improvement, shortens development times, and enables the implementation of adaptive, intelligent production processes. In addition, elements of sustainable and resilient infrastructure will be showcased, such as through smart electrification and building technology innovations.

Live Experiences: Booth Tours, Technology Deep Dives, and Expert Talks

Siemens has planned a wide-ranging live program around its exhibition booth: In addition to informative exhibits, booth tours, in-depth technology sessions, and expert discussions will be offered, which will also be available via the digital Siemens Digital Experience Platform—both on-site in Hall 27 and online. These formats are designed to provide trade visitors with practical insights into specific application scenarios.

Press conference and expert presentations

Another highlight of the trade show presence is the Siemens press conference on April 20, 2026. There, Cedrik Neike, Member of the Executive Board and CEO of Siemens Digital Industries, will present key topics such as flexible production and full traceability across industrial value chains. The event also includes a Q&A session that can be followed on-site and via livestream.

Innovation Hub and Adaptive Future Technologies

Another segment of the trade show is the so-called Innovation Hub: Powered by Industrial AI. Here, Siemens demonstrates how generative and physics-based AI can be used to refine product designs, intelligently plan complex production processes, and integrate autonomous systems into manufacturing and infrastructure. The focus is on adaptive, scalable technologies designed to help companies master the transition to a smart and sustainable industry.

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