Large companies set new priorities
The percentage of large companies making digital transformation one of their key corporate goals has surprisingly fallen. At the same time, companies are complaining about employees’ lack of know-how.9 Oct 2019 Kai Tubbesing
Since 2016, in cooperation with GfK Nuremberg , digital consultancy etventure has been conducting an annual digitalization survey of German companies with an annual turnover of more than 250 million. The findings of the latest survey are surprising: In contrast to the previous year, just 54% of companies consider digital transformation to be one of their key corporate goals, down from 62%. Only 21% are planning to develop new, digital business models, compared with 28% in 2018.
This could be interpreted as meaning that more large companies have already started to implement their digital strategies. Alternatively, a second observation from the etventure study might ring true: that management teams are shifting their focus to providing their workforce with digital training. For 76% of respondents, employees’ lack of digital know-how is the biggest obstacle to digital transformation. Overall, the confidence of large companies in the skills of their own workforce appears to be waning: Two years ago, almost one in two survey participants thought their employees were sufficiently qualified; in 2019, this figure has dropped to 28%. At the same time, there are complaints that strong investment in further training measures is going up in smoke, without any measurable effect. Against the background of the ever-increasing shortage of skilled workers , it is unclear for the time being just how companies intend to counter this increasingly worrying trend.
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