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The Munich Business School (MBS) is thus breaking new ground by providing small and medium-sized enterprises with the know-how they need to develop their own digitization strategy. The advanced Chief Digital Officer training program (CDO) at the private university will start in September 2019 and was developed in cooperation with the Matchlab innovation lab, the Next Industry trade journal and the Innovation Workshop .

The course comprises six individual digitization modules designed to provide participants with the tools they need to independently identify opportunities and potentials, and derive strategic measures from them. The development of a digitization roadmap for their own company is one of the basic components of the advanced training program. MBS is thus responding to a current labor market development: according to a study by the job portal Joblist , the demand for CDOs already rose significantly between 2017 and 2018.