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Africa’s rapid urbanization, population growth and abundant natural resources create significant business opportunities for industrial companies. Spurred by initiatives like the African Continental Free Trade Area, infrastructure development drives demand for construction, energy and transport solutions. At the same time, renewable energy projects, local manufacturing and agribusiness expansion open lucrative markets to providers of industrial equipment and technologies. Growing interest in processing raw materials locally generates additional prospects in mining and manufacturing. Furthermore, the adoption of Industrie 4.0 technologies such as automation and robotics is transforming sectors like logistics and production.

At HANNOVER MESSE 2025, the ReThinking Africa Foundation will stage a special event that highlights the many opportunities for collaboration and investment on the Mother Continent. On Wednesday, 2 April 2025, at the Trade & Invest Stage in Hall 12, representatives from German companies will present their projects and share insights about doing business in Africa. In addition, the ReThinking Africa Foundation will present the first HANNOVER MESSE Africa Leadership Award, which recognizes a project that has made an especially strong contribution to the continent’s development. For more information about submitting nominations, contact info@rethinking-africa.com.