Estun plans to convince customers with a wide range of robots, from cobots to heavy-duty models, as well as competitive prices - around 20 to 30 percent cheaper than the competition. The company also relies on a high level of vertical integration and quality, supported by its own production of controllers and servo motors. Mies emphasizes the company's strength in battery assembly. Estun is already the market leader in China in this area and also works with European car manufacturers.

Mies can look back on many years of experience in the robotics industry and is initially targeting Chinese customers with European locations as well as European automotive and electronics manufacturers.