The digitalisation and automation of production and business processes is one of the most important current tasks for industrial companies. This also applies to sales in particular. "Classic sales via personal contact has lost importance in recent years," explains Sebastian Maurer, founder and managing director of digital.manufaktur. His Hanover-based agency has been realising complex e-commerce applications and digitalisation projects since 2006.

Industrial purchasing as comfortable as with Amazon

According to Maurer, a clear trend is discernible in industry: "Decision-makers in B2B purchasing expect the same comfort in the work environment that they are used to from their private shopping experiences at Amazon & Co." For industrial companies, it is therefore important to create added value for their customers with digital services. "However, a whole range of requirements are placed on an e-commerce solution in the B2B sector that go beyond the functions of a classic B2C online shop," Maurer continues.

TradelinePro: Complete solution based on Shopware 6

With TradelinePro, digital.manufaktur will be presenting a complete solution at HANNOVER MESSE 2023 that enables manufacturing companies to set up a professional B2B online shop in a short time. "We have already implemented numerous e-commerce applications for B2B companies and know what is important. Based on our experience, we have developed a solution that can be implemented quickly, is reliable and efficient," says Maurer.

Tailored to the needs of industrial customers

TradelinePro is based on Germany's leading shop system Shopware 6 and expands it with decisive B2B functionalities. TradelinePro offers numerous online shop functions that are specially tailored to the needs of industrial companies and their customers. These include, among other things, complete integration into existing systems, personalised presentation of products, individual customisation of delivery, price and payment conditions as well as a customer portal with a user-friendly ordering system. It is also possible to offer individual products without any problems. Shopware 6 forms the stable and reliable basis for TradelinePro. "Thanks to the API interfaces, the software can be integrated quickly and easily into the existing IT landscape of any company," explains Maurer. Thus, a system is ready for use within only 90 days.