1. Which is most important to you at HANNOVER MESSE?
Lead generation.

2. Did you achieve this goal at HANNOVER MESSE 2022?
Yes, but could have been even more focused for our specific use case. It was our first HANNOVER MESSE and that is how we got to know the audience. Presenting on stage was a great opportunity for us to present ourselves as thought and tech leaders.

3. In hindsight, would you make any preparations differently?
No, not much different.

4. What advice about show preparations do you have for other startups?
Take advantage of the pitches; request and contact the media list in advance. Do marketing in advance and actively invite potential and existing customers to the event (we should have done the latter point, too), actively screen the list of participating companies in order to find customers there as well.

5. What was your highlight at HANNOVER MESSE 2022?
Meetings with Toyota and Schaeffler; presenting on stage; after party meetings with AWS.