Journey into the digital future of automation

Under the motto "Sustainable thinking. Digital acting," SEW-EURODRIVE invites visitors to HANNOVER MESSE again this year to board the digital spaceship and embark on a journey to "distant planets" to discover smart drive systems, innovative automation technologies, sustainable solutions, and intelligent services for the factory of the future. The central starting point for every journey is the command bridge in the middle of the exhibition stand. From this mission control center, interested visitors can take control of the digital spaceship and the motion exhibits on display on the planets. The itinerary offers new insights into the world of customized and sustainable technologies, state-of-the-art software-defined automation, e.g., using the new OrchestrationSuite management tool, and AI-supported solutions.

SEW-EURODRIVE integrates partner country Brazil

This year's partner country, Brazil, will be fully integrated into the SEW-EURODRIVE trade fair booth. SEW-EURODRIVE has been represented in the largest country on the South American continent and the fifth largest country in the world since 1978. Today, the location with its national headquarters in Indaiatuba has grown to over 1,600 employees and 18 locations, and is the third largest foreign subsidiary of the Bruchsal-based family-owned company after China and France.

The trade fair stand will showcase typical local industries and their applications. These include a sugar cane press, a cable car drive, a bakery product dosing machine, and a coffee sack transport system.

Experience world with motion model and DriveResearch

Under the umbrella of "DriveResearch," experts from SEW-EURODRIVE work in specialized research groups to develop the technological foundations for the products and solutions of tomorrow. Visitors to the exhibition stand can experience firsthand how basic research, technology, and product development interact and interlock at SEW-EURODRIVE in the interactive area. Surprising moments and exciting hands-on activities await them.

New focus topic at SEW-EURODRIVE: Robotics

Another focus of SEW-EURODRIVE at the trade fair is robotics. Here, the drive and automation specialist will be showcasing its strengths in this growth market with several examples. Innovative solutions for delta and articulated arm robots will give visitors a live demonstration of how the company's comprehensive portfolio provides it with all the components it needs to develop and manufacture its own robot technology "out of the box."

AI: Artificial intelligence

SEW-EURODRIVE is increasingly using artificial intelligence in a variety of ways. At HANNOVER MESSE, visitors will see several examples of how the company's proprietary AI solutions help to make production processes more efficient and provide targeted support to customers. One solution worth highlighting is DriveRadar®: AI continuously analyzes status data and algorithms detect patterns that indicate malfunctions. This allows maintenance requirements to be identified at an early stage before downtime occurs.

Daily presentations and open talks

Exciting daily presentations and open panel discussions (open talks) round off SEW-EURODRIVE's trade fair program at HANNOVER MESSE 2026. It's definitely worth stopping by. Last but not least, the futuristic design that won our trade fair constructor ET Global the German Design Award 2025 will ensure that SEW-EURODRIVE – now located in Hall 13 – will once again be an unmissable visitor magnet at HANNOVER MESSE this year.