For 100 years, Festo has been setting things in motion in automation technology. Creating added value for customers through innovation has been the driving force behind the family-owned company from the very beginning. With the aim of making people's work easier and thus increasing efficiency, Festo has shaped a century of industrial production. Today, the company is a global player and a driving force in automation technology, as well as a world leader in the field of technical education and training. Festo is taking its anniversary as an opportunity to inspire visitors at HANNOVER MESSE 2025 with an unusual exhibit.

A fascinating journey of motion in automation technology

This time, the automation specialist is presenting, among other things, a machine that does not manufacture a specific product, but rather tells the story of motion in automation technology. A development that Festo has significantly influenced. The application will demonstrate Festo's expertise and skills in the field of automation technology, as well as its innovative spirit. It is the spark to make the impossible possible. Inventiveness and pioneering spirit have been part of the company's DNA from the very beginning. Just as the flap of a butterfly's wings can trigger a chain of movements, sometimes a small impulse can lead to significant industrial changes.

Stagnation is not an option

The bionic eMotionButterfly from the Festo Bionic Learning Network sets the machine in motion. This impulse marks the start of the “journey of movement” through a world of industrial automation in which standing still is not an option, a world characterized by innovation and progress. With the “Incredible Machine”, Festo looks back at its history and forward to the future. A journey that turns the fascination for motion technologies – pneumatic, electric, digital or in combination – into an experience.

Automation for a world in motion

The details of the Incredible Machine are still secret – until its premiere at HANNOVER MESSE 2025. And Hannover is just the beginning, the momentum continues: under the motto “Automation for a world in motion”, Festo will successfully start the next 100 years of automation technology together with its customers and partners.

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