HANNOVER MESSE Preview
The HANNOVER MESSE Preview is the official global media event. In one day and one place, it brings together HANNOVER MESSE exhibitors, journalists, and influencers from around 20 countries.
17 February 2027, 11 a.m.
H'Up, Hannover Exhibition Center
The 2027 Preview features a new format that emphasizes interactivity, networking, and knowledge exchange. Six weeks before the trade show begins, HANNOVER MESSE exhibitors have an exclusive opportunity to generate global media coverage and awareness.
Meanwhile, journalists and influencers can benefit from personal interactions with company representatives, discover new products and technologies, and learn about the latest industry innovations and trends.
Schedule*
Individual discussions between journalists, exhibitors and influencers
Individual discussions between journalists, exhibitors and influencers
*Tentative; subject to change without notice
More Dialogue. More Reach.
Fireside Chats
Fireside Chats give companies the chance to demonstrate their expertise by interacting directly with journalists and influencers. During the 25-minute discussion sessions, two exhibitors will discuss current market trends and future topics in a moderated setting. The focus is on exciting perspectives, expert insights and open dialogue, rather than traditional corporate presentations. Journalists and influencers benefit from exclusive insights, direct access to experts and inspiration for their reporting.
Social Media Happy Hour
At the Social Media Happy Hour, exhibitors’ social media teams meet with the HANNOVER MESSE team and selected influencers. Together, they develop creative content ideas, produce initial content, and share best practices. The goal: to initiate new collaborations, strengthen networks, and achieve greater reach together.
Good Reasons for the HANNOVER MESSE Preview
Relevant. International. At one place.
Your topics seven weeks before the show.
For your innovations and trade fair appearance.
Media and influencers from 20 countries.
We organize. You tell your story.
You can find more images of the HANNOVER MESSE Preview in our image database.
Downloads
Contact us
Interested in news about exhibitors, top offers and trends in the industry?
Hotline:
+49 511 89-0
Deutsche Messe AG
Cookie Settings
Browser Notice
Your web browser is outdated. Update your browser for more security, speed and optimal presentation of this page.
Update Browser