An independent jury will determine which of the products there are considered special highlights. The phase for being included in the online guide for "Highlights@Industrial Supply" has already begun – the final deadline is February 12.

How critical is the technological sophistication of a new innovation? And how economical will it be in industrial application? What about its eco-friendliness and social relevance? Those are the kind of issues which the high-caliber jury needs to apply when adjudicating subcontractor entries. The entries with the best answers will be included in the online "Highlights@Industrial Supply" guide, including product descriptions and the relevant hall and stand location per product.

"Our 'Highlights@Industrial Supply' campaign is a targeted approach to giving professionals at our show in Hannover a direct line to the latest trends and ideas," says Olaf Daebler, manager of the Industrial Supply showcase at HANNOVER MESSE. He continues: "The entire industrial subcontracting field, which now also includes surface technology, has an incredibly diverse range of companies here in Hannover - giving our visitors the best possible opportunity to compare the various offerings. But this also requires us, as the organizers, to develop new formats, like this online guide, to ensure the best possible orientation for our visitors."