Automation & Smart Manufacturing
Automation & Smart Manufacturing addresses the key challenges of modern manufacturing: stabilizing processes, ensuring quality, reducing downtime, and making production systems more adaptable. The exhibition area showcases technologies that directly integrate into industrial processes, ranging from the control of individual machines to the optimization of entire production environments.
Where Production Technology meets Demand
Embedded within the overall framework of HANNOVER MESSE, the cross-sector connections are strong: robotics and automation meet drive technology and linear systems, while measurement and sensor technology intersects with industrial software and AI platforms. Showcase your solutions in a unique ecosystem of industrial transformation.
You’ll reach trade visitors with specific needs for increased productivity, process stability, quality assurance, and automation—and gain additional opportunities to connect with decision-makers and end users from related fields.
Decision-Makers and Users with specific Needs
You will assume key technical and decision-making roles
Management, Corporate Strategy, Business Development
Plant Management, Production Management, Manufacturing and Quality Managers
Automation Engineers, Maintenance, Production and Process Engineering
Software and Data Managers, IT Management, OT Managers
R&D, industrial development, technology and innovation leaders
Energy Management, Sustainability Officers, Environmental and Climate Officers
Technical Purchasing, Strategic Procurement, Supplier Management
System Integrators, Engineering Partners, and Transformation Consulting
Special Displays
The Application Park offers you a unique trade fair experience at HANNOVER MESSE. With its clear focus on robotics, logistics and automation and its "all-round carefree packages", the Application Park is the ideal platform for an uncomplicated introduction to HANNOVER MESSE.
The three nominees for the ROBOTICS AWARDS also present their submitted solutions here.
Production Technology for Defense
With Production Technology for Defense – in cooperation with DSEI GERMANY – HANNOVER MESSE offers a presentation platform for companies in the security and defense industry. Insights will be provided into how modern production technology - in particular automation, digitalization and data integration - meets the requirements of safety-critical production. Show your know-how and be part of the Defense Production Area.
In times of increasing digitization, systems embedded in the production line are becoming increasingly important. Embedded systems are essential to process data and signals reliably. With the new Embedded Park, HANNOVER MESSE is creating a home for the embedded community. From edge computing, embedded vision, software solutions, components and modules to electronic displays, here you have the opportunity to present your latest products and technologies across all industries.
Industry is undergoing a transformation: Connected, intelligent production is now the key to competitiveness. Sensors play a central role in this development – acting as the sensory organs of artificial intelligence by capturing, processing, and integrating data into digital processes in real time. Only through smart sensor technology is the intelligent networking of industrial operations made possible, introducing new demands on technologies and systems. The new Solution Center for Smart Sensorics and Measurement Technology ensures maximum visibility in this forward-looking field. At HANNOVER MESSE, Automation & Sensor Technology ranks among the top three areas of visitor interest – right after Industry 4.0 and Artificial Intelligence.
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