Digital touchpoints with customers are crucial for service and sales. At the same time, traditional app solutions involve significant effort and often fail to achieve the desired level of adoption. Mobile wallets, on the other hand, are increasingly becoming a central access point for digital services.
Wallet as a Service enables the delivery of digital customer cards directly into existing wallets such as Apple Wallet or Google Wallet. Content can be flexibly created, distributed and updated without the need for a dedicated app.
Existing systems are integrated via interfaces, so that data, services and campaigns are seamlessly connected. Functions such as push notifications, location-based targeting and marketing mechanics expand the possibilities for customer engagement.
The result is an additional, highly relevant touchpoint, reduced development and operating costs, and a scalable solution for service, sales and customer retention.